01
December
25
Case Study

Tinder ‘Nailing Dating’

Tinder approached us to help create a nail bar

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Tinder approached us to help recreate the safe, welcoming atmosphere of a nail bar - an environment where guests could feel at ease and confident enough to seek advice, just as they would from their trusted nail tech. As experts in the field, we curated a bespoke nail art menu inspired by Tinder’s top dating safety tips and sourced top London-based nail technicians to bring the vision to life. Responsible for managing guest experience during all stages of the event, we developed an online platform to manage guest bookings. Alongside leaning on our ongoing partnership with The Gel Bottle to provide high-quality nail products.

• Bespoke beauty menu design & production
• Manicurist and artist sourcing
• On-site team management
• Brand ambassador sourcing
• Product curation & gifting through partner brands

"In Your Dreams were an absolute dream to work with to bring our Nailing Dating nail bar to life for Tinder and NO MORE. They took our vision to the next level with their incredible talent and professionalism, creating a bespoke nail art menu that brought the campaign to life perfectly. Their execution of personalised nail art featuring Tinder’s 10 tips for healthy dating was spot-on, helping to make the pop- up Nail Bar a fun, engaging, and unforgettable experience. Their team of highly talented nail technicians impressed everyone with their intricate designs, while their front-of-house person and spa manager created an amazing vibe that kept the energy high and guests feeling welcome. Josh and Ro’s creativity, attention to detail, and positive energy made the entire process seamless and enjoyable.”

- Sophie, Account Director, The Academy PR

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