01
December
25
Case Study

British Summer Time + All Points East with American Express

Working with American Express to offer guests trend-led beauty experiences at British Summer Time & All Points East, exclusively for cardholders and VIPs.

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Working with American Express to offer guests trend-led beauty experiences at British Summer Time & All Points East, exclusively for cardholders and VIPs. We curated several key beauty looks, producing a photoshoot for on-display menu assets, which our team of 10+ beauty artists replicated throughout the activation.

• Hair & Beauty 
• Sourcing Artists
• Team Management 
• Team Training

“IN YOUR DREAMS have been an important part in our American Express activation at BST Hyde Park & APE for the last 6 years. From the start they were so great to work with and provided some great advice on how we could enhance what we were looking for. We sometimes had extremely short time- frames that things needed to be done in and they always went above and beyond to ensure these were met. The team that came down on the event days were amazing. So professional, friendly, and genuinely happy to be there. I will 100% be using them again in the future and recommending them for future events.”

- Georgia, Account Director

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