We had the pleasure of collaborating with one of the world's most iconic makeup brands for the second time this year. We returned to the heart of Paris at Sephora HQ for Huda Beauty, celebrating the launch of their effortless 1, 2, 3 Step Easy Routine and transformed Sephora's red carpet into Huda's signature Pantone, Power Pink, which wowed Sephora team members as they arrived for work that morning! Using products from the Easy Collection-including the Easy Primer, Foundation, and Bake — we curated an immersive experience where some of Paris' most talented makeup artists provided a personalised shade-matching service. The entire event was a dreamy pink paradise, produced by In Your Dreams from start to finish. Highlights included a bespoke lucky dip station, thoughtfully curated goody bags and a whimsical Blur Café where guests could indulge in complimentary hot drinks while awaiting their turn to be pampered by our beauty experts. Every detail, from the fixtures to the finishing touches, was crafted to immerse attendees in a luxurious Huda Beauty wonderland, creating an unforgettable moment. We hope to be back soon!

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