ABOUT US
WHAT WE DO
Born on the UK festival circuit 10 years ago, In Your Dreams began by bringing artistry and self-expression to some of the country’s most iconic cultural moments, from Secret Garden Party to Wilderness and Glastonbury. As the landscape evolved, so did we, transforming from a pop-up beauty collective into a leading agency curating luxury wellness and beauty experiences for global brands.
Today, we continue to partner with world-class names across beauty, fashion, and lifestyle to create immersive activations that connect people and culture in meaningful, memorable ways.
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Expert glam services for events, shoots, and experiences, delivered by our curated network of trend-driven artists.
Luxury treatments and restorative rituals designed to elevate guest experience and create moments of calm.
End-to-end creative direction, staffing, and show execution that bring immersive event concepts to life.
Highly trained, on-brand talent delivering exceptional guest engagement and seamless event support.
Bespoke creative development from concept to finished piece, crafting products that elevate every activation.
Why choose us
In Your Dreams is the agency connecting global brands to culture through beauty, wellness, and considered partnerships that inspire and leave a lasting impression. Since our launch we have been committed to building authentic and long-term activations that deliver real results.
We draw on an extensive network across the worlds of beauty, body care, and fragrance to elevate every brand experience. Through collaborations with our partner brands on a gifted basis, we curate luxury wellness and beauty set-ups that go beyond service, transforming spaces into immersive environments that reflect each client’s identity. From developing bespoke briefs to sourcing best-in-class artists and talent, our team ensures every detail of each brand activation or event feels considered, elevated, and unmistakably In Your Dreams.
MEET OUR TEAM
Our community consists of hand-picked makeup artists, hair stylists, beauticians, manicurists, plus an array of incredibly talented lifestyle content creators, dancers, illustrators, presenters and activists.
Every move we make is driven by the desire to be a positive force in the world. This is a shared vision between all the individuals that make our community thrive.
The numbers
From global reach to measurable engagement, our performance data reflects the success of every activation. See the impact we’ve created for brands that believe in authentic connection.
Our results speak for themselves. Explore the numbers behind our campaigns and see how we’ve helped brands connect meaningfully with audiences worldwide.
