In partnership with Dyson Beauty, we curated a team of six expert hairstylists to celebrate the launch of Sephora at Liverpool ONE. Over the course of five days, our stylists educated Sephora shoppers on Dyson’s game-changing tools; the Air wrap, Supersonic, and Air straight through engaging, hands-on demonstrations. The activation kicked off with a bespoke training session to ensure the team were fully immersed in product knowledge and brand messaging. We launched with an exclusive influencer event, followed by three jam-packed days open to the public, with appointments fully booked from open to close. The result? Dyson reported sales exceeded targets for the week and we have since worked with the team at 10 more activations throughout 2025 including Salon International with a team of 25.