02
December
25
Case Study

Amex Afters: Olivia Rodrigo + Anne Marie

To support American Express, as a key sponsor for the 02 arena and give back to loyal customers, we provided artists for ‘AMEX Afters’ at Anne Marie’s sold-out show.

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To support American Express, as a key sponsor for the 02 arena and give back to loyal customers, we provided artists for ‘AMEX Afters’ at Anne Marie’s sold-out show, offering complimentary bespoke on-trend nail designs for Amex customers and competition winners. We then came back for Olivia Rodrigo offering on-trend ‘finishing touch’ make up looks in the theme of her GUTS! Tour with the support of The Gel Bottle, Urban Decay and Huda Beauty.

• Hair & Beauty 
• Manicure 
• Gifting

“The IN YOUR DREAMS are always great to work with from start to finish! Their creativity and new/exciting ideas really brought life to the brief and our client loved the results. The stylists that they had were so friendly and professional which made all our guests experience personable and enjoyable and it really helped make our activation a memorable one. We will definitely continue to work with IN YOUR DREAMS and can’t wait to see what else they can come up with.”


- Beth, Event Producer, Momentum Worldwide

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