In July 2025, In Your Dreams took over LOAFT in Covent Garden for its annual summer party — a celebration of creativity, community, and beauty in all its forms. Sponsored by CÎROC, the event welcomed over 300 guests from fashion, beauty, and the arts for an immersive night featuring fine-line tattoos, branded ice cream, bespoke cocktails, and unforgettable gift bags. Every detail reflected the brand’s signature mix of style and spontaneity. With over two million social impressions, the night captured the essence of In Your Dreams — bold, expressive, and always ahead of the curve.
In July 2025, In Your Dreams took over LOAFT in Covent Garden for our annual summer party - a celebration of creativity, community, and beauty in all its forms. Sponsored by CÎROC and hosted in the height of a 32-degree London heatwave, the night drew over 300 guests from across the fashion, beauty, and creative industries. It was one for the books.
The space came alive with everything you’d expect from an IYD experience - and more. Guests moved between fine-line tattoo stations, ice cream vans serving branded wafers, and cigarette towers stacked with our signature matchboxes. CÎROC cocktails flowed from a bespoke bar set-up, either mixed to order or perfectly chilled on ice in pink YETI coolers.
Beyond the bar, every detail was designed to feel immersive - from the florals that softened the industrial space to the soundtrack curated by our DJs that carried the energy well into the night. The result? What guests were calling “the best gift bag ever” (featuring beauty and wellness favourites from The Ordinary, The INKEY List, Malin + Goetz, PerfectTed, ARKIVE, and more).
It was an evening that captured the essence of who we are - thoughtful, expressive, and always a little unexpected.
From the first pour to the final track, the In Your Dreams x CÎROC Summer Party celebrated connection — the kind that happens when brands, artists, and friends collide in one electric space. With over two million impressions across social and a guest list that spanned creators, stylists, and cultural voices, the night was more than a party - it was a statement of intent.
A huge thank you to everyone who joined us (and to our tiny but mighty team who made it all happen). We left Covent Garden sun-soaked, inspired, and already dreaming up what comes next.
If you’re looking to bring that same energy to your next event, our team would love to hear from you - drop us a note at events@inyour-dreams.com.
Venue: LOAFT, Covent Garden
Sponsors: CÎROC, YETI, Thayers, PerfectTed, The Ordinary, The INKEY List, Frive, ARKIVE Headcare, Hello Klean, Milliways, (MALIN+GOETZ), Tony’s Chocolonely, fourfive, Nanshy, and more.
