At this year’s Salon International, In Your Dreams provided a team for Dyson to deliver a refined and immersive hair styling experience at ExCeL London. Over three days, our team of expert stylists and brand ambassadors brought Dyson’s cutting-edge tools to life through live demonstrations, self-styling stations, and personalised sessions - merging innovation with artistry at every touchpoint.
In Your Dreams at Salon International 2025 with Dyson
This October, In Your Dreams partnered with Dyson to bring an elevated hair styling experience to life at Salon International, the UK’s largest professional hair event, held over three days at ExCeL London.
From the buzz of the Dyson styling stations to the energy of the live demonstrations, our team helped deliver a seamless, high-impact experience that drew thousands of visitors and showcased the innovation behind Dyson’s haircare technology.
Managing 15+ Stylists and Brand Ambassadors
As Dyson’s chosen beauty event agency, In Your Dreams was responsible for managing a team of over fifteen highly skilled hair stylists and brand ambassadors. Across four days, including an intensive training afternoon led by Dyson experts, every artist was equipped with the knowledge and precision needed to represent the brand at its best.
We oversaw all styling stations, self-styling areas, and till operations, ensuring a smooth flow from first-time visitors to returning customers eager to explore the latest Dyson innovations. Every interaction was carefully considered - from the layout of the space to the guest journey - designed to reflect Dyson’s commitment to intelligence, design, and performance.
Results That Spoke for Themselves
Over the course of the weekend, thousands of attendees engaged with the Dyson stand — booking appointments, testing tools, and taking part in hands-on demonstrations. Sales targets were not only met but exceeded, with the Dyson team reporting record levels of engagement and conversion.
The success of this activation reflected the synergy between Dyson’s forward-thinking technology and In Your Dreams’ expertise in brand activations across beauty and wellness. Together, we created a space that felt aspirational, educational, and truly immersive.
Bringing Beauty and Brand to Life
At In Your Dreams, we specialise in producing beauty and wellness activations that connect brands to culture and community. Whether managing large-scale events like Salon International or curating bespoke brand experiences, we take pride in every detail - from sourcing best-in-class beauty artists for events to designing atmospheres that leave a lasting impression.
Looking to elevate your next brand activation?
Reach out to us at events@inyour-dreams.com to discuss how our team can bring your vision to life.
