
Introducing the Shapeshifter Collection
Introducing our new Shapeshifter collection! Each product in this collection is inspired by various majestic butterflies which mixed with inspiration from euphoria to give a perfect 90’s throwback look. The variety of products in this collection allo…

Our Favourite ‘Euphoria’ Looks!
The hit television show Euphoria has skyrocketed in popularity as a result of its completely unique and striking makeup style. The show’s makeup artist Doniella Davy utilises glitter, rhinestones and neon colours in order to create some of the m…

Introducing the Shapeshifter Collection
Inspired by the most magical, transformative and fascinating creature: the butterfly. These two products are a taster and will form part of our SS22 Shapeshifters Collection, which will be released later this year. Our Shapeshifter Collection is all…

IYD X Burnt Soul - Fire or Ice
Spooky season is coming up and we've teamed up with the lycra lovers at Burnt Soul Clothing to give you guys the chance to WIN the dreamiest Halloween outfit this season! We've created two gorgeous looks, Fire and Ice. Both looks worth over £…