
Glitter and glam; halloween makeup ideas
Not feeling the Cady from Mean Girls' Halloween look this year? Fear not, we've got you covered with some amazing halloween makeup ideas which feature glitter and glam! There are so many ways to tie in the Halloween theme and show off your creative f…

Tried & Tested: Cloud 9 Pigments
Our highly concentrated cosmetic pigment powders have been carefully developed in a range of super-saturated shades for an intense colour payoff. These high-quality cosmetic powders are extremely versatile and blendable allowing you to create bo…

IYD X Burnt Soul - Fire or Ice
Spooky season is coming up and we've teamed up with the lycra lovers at Burnt Soul Clothing to give you guys the chance to WIN the dreamiest Halloween outfit this season! We've created two gorgeous looks, Fire and Ice. Both looks worth over £…

Cloud 9 Collection
Our brand new Cloud 9 collection is here! The first three colours to be launched are Heavenly Gold, Rose Gold Bliss, and Crimson Ecstasy. These shades are the perfect tones to get us all excited about this Autumn/Winter; from radi…

Behind The Scenes: Cloud 9 Collection Photoshoot
We're super excited to announce that on the 1st October we'll be launching the first phase of our brand new Cloud 9 Collection which features three mesmerizingly beautiful cosmetic pigments. These carefully developed, super-saturated shades have…